take a common-sense approach to search engine placement and
optimization. You may have stumbled across websites claiming
that if you do these ten things, you will improve
your search engine ranking. And it might be true – for
a brief moment in time. Search engine employees visit these
sites, too, in an effort to prevent people from manipulating
the results, so the indexes constantly change the criteria
needed for a good ranking.
So, if you’re using a less-than-professional search engine
placement company who employs all the latest “tricks”
to get you good results, you could find your site suddenly
dropped or banned.
However, there are many legitimate things
that can be done to improve
your rankings in a search engine. Primarily, you need
lots of well-written, keyword-rich content. Mitey Kukey can
help you here. We do a lot of research before we begin writing
content for a website, to make sure that we’re using the keywords
and phrases that people are using in their searches.
Then, we design your website around that content,
so it can be indexed quickly and easily by search engines
to get you the best results possible.
Search Engine Placement – Myths and Empty Promises