Loading your domain name with keywords is one of the current tricks people are using to improve their search engine rankings. And whether it does any good is up for a great deal of debate.

At the moment, there does seem to be some benefit to using keywords in a domain name and separating them with hyphens. However, with a quick change of their algorithms, search engines could just as easily make this a penalty point, i.e. sites with more than three hyphens in a domain name are penalized. In other words, the effects of this may not be long lasting.

The fact is that if your website has high quality written content, and it has a number of sites linking to it, stuffing your domain name with keywords should not have a great impact on your ranking – you should already be at the top.

Our Website Analysis package will pinpoint common mistakes and problem spots that prevent websites from getting good placement.

Read our article: Improve Search Engine Rankings.

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Does using keywords in my domain name improve my search engine rankings?

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