was the last time you used the Yellow Pages?
You’d be surprised at how many of your local customers
will find you through the Internet. A lot of times, people
see the name of a company mentioned in a newspaper article,
or on a television program, and off they go to their computers.
People may want more information than a simple address and
telephone number from the Yellow Pages.
People also use the Internet to do a lot of their pre-shopping
research. They can peruse sites on the Internet, gathering
information, without the hassle of having some sales clerk
following them around, asking, “May
I help you?”
And think about the costs of Yellow Page advertising in many
or all of your major markets. Consider that a website will
be accessible to almost anyone in the world who has a computer
and an Internet connection. Can you afford that kind of print
advertising? Those advertising dollars would be put to better
use on a website that will work for you day and night.