Improve Search Engine Rankings
10 Things you can do right now to improve
First of all, don’t let anyone tell you
that there’s a magic formula to improving your search engine ranking.
While there are things we can do to get your site ready for a visit
from the search engine’s robot, there are no tricks that will guarantee
your site a top 10 ranking in Google – or anywhere
However, these guidelines will improve your site
and give it a stronger chance for better search engine placement.
1. Do not use frames on your website
Search engines have a hard time navigating and indexing a frames-based
site, so if you use frames there’s a strong possibility you’ll be
2. Do not duplicated content anywhere on your site
In an effort to thwart spamdexers (people who try to artificially
improve their search engine ranking) many search engines scan for
duplicate content. Sites with duplicate content will simply not
be indexed. Search engines want to make sure that, if you’re going
to put up 100 pages or 100 sites, you have new, legitimate, relevant
content for every page.
3. Do not try to hide text or links by using a font color that’s
the same as the page’s background
This is an old trick, but it not only doesn’t work, but it might
get you banned altogether.
4. Don’t use images when text will do
Search engines love written content (text). We know you might be
tempted to use graphics because you can pretty-up the text, but
you’ll have to decide what’s more important: graphic appeal or a
good search engine ranking. Besides, with improvements in Cascading
Style Sheets, there’s lots you can do to spruce up the look of text.
5. Do not over-link
Yes, inbound links are important for a good search engine ranking,
particularly in Google. But if you over-link or use link farms (sites
that are nothing but links), you could jeopardize a good ranking.
Think about it. Does it make sense to put 100 links – the
same links – at the bottom of every single page on your site?
Does it make sense to include links to sites with which you’re unfamiliar?
Remember, the Internet is all connected, and you’re known by the
company you keep, so if you’re linked to charlatans, you’ll be suspected
of being one, too.
Remember, search engines like text. Flash is not text, it’s pictures,
and even text in Flash is still just a picture of text. Search engines
so those pretty rollover buttons might look good, but they could
be giving search engines a hard time.
If you want to have an all-Flash website, then you
should commission an HTML version of the site as well. First, it’s
good to give your customers a choice, and second, it’s better for
buttons, make sure your designer also creates text navigation as
Finally, dynamic pages (those put together using
a database) aren’t usually indexable, so while you may think your
site has a lot of content, it doesn’t as far as a search engine
7. Do not keyword stuff
Repeating the same keywords over and over will not improve search
engine ranking. Certainly, it’s important to keep your keywords
in mind when writing your content, but try reading it out loud.
If it sounds inane or too repetitive, you’re keyword stuffing. Likewise,
avoid keyword stuffing in ALT tags and META keyword tags. It all
catches up with you.
8. Do not use one-pixel images as links
Transparent, one-pixel images hidden on a webpage are another tactic
used to mprove search engine rankings. Don’t do it. You’ll get busted.
9. Do write as much good, original content as you can
Give search engines something to chew on. Since they like written
content, give it to them. (That doesn’t mean you should pound out
a thousand pages of garbage.)
Marketing for search engines is completely different
than mainstream magazine or television marketing, which is image-driven.
You’ve got to begin thinking about what kind of content is going
to be good for visitors – both humans and robots – to
If your product is red cars, then you will want
to include as much information about red cars as possible. It’s
not good enough to simply sell red cars, you need to write some
articles about keeping your red car clean, where to buy red paint
to repaint your car, where you can meet up with other people who
have red cars, what are the advantages to having a red car over
a blue one, tips on how to keep your red car nice and shiny. Get
the idea? Good. Start writing.
10. If it sounds like a trick, it’s a trick. Don’t use it
Do you really think you’re the first person to think of doing so-and-so
to improve your search engine ranking? Probably not. And believe
me, search engines likely employ people who do nothing except read
bulletin boards and visit search engine optimization sites to keep
abreast of the latest tricks. A trick may work for a short time,
but eventually, a work-around will appear in a search engine’s algorithm,
and last month’s trick becomes this month’s spamdexing technique.
Remember what your mother said: “If
it sounds too good to be true, it probably is.”
If you’d like help with your search
engine placement, please feel free to contact
us. Read what others have said about us.
Or, if you’ve got the time to do it yourself – and you’d
like to read a 400-page book to learn how to do it, we recommend
this book: Search
Engine Yearbook. No delivery charges or waiting,
it’s downloadable. It’s the search engine Bible, and it taught us
heaps about getting good search engine placement.